Know exactly what to build before you spend a dollar on code

Clarity before code.

Know exactly what to build before you spend a dollar on code.

We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.

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We've helped over 100 founders and domain experts build online products, with an average client relationship of more than two years.

Services

From idea to product. Here's how we get there.

01

Discovery & Strategy

Understand the problem. Define what to build first. Surface assumptions before they become expensive mistakes.
02

Product Design

High-fidelity UI, interactive prototypes, design systems. See your product before code is written.
03

Development

Full-stack engineering. Frontend, backend, integrations, infrastructure. Production-ready, documented, built to last.
04

Ongoing Partnership

Roadmap planning, new features, optimization, fractional product leadership. We grow with you.
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.

Scott Garcia

Product Manager at Trends

Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.

Ben Sullivan

Head of Digital, Keck School of Medicine of USC

Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%.

John-Lawrence Smith

Publisher, Virginia Living

Why Us

Here's why founders choose Refact.

01

Full-stack
product thinking

Strategy, design, and development under one roof. We solve problems holistically and deliver products that actually work.
02

Clarity
before code

We invest in understanding what to build before building it. This reduces risk and ensures you're not paying to build the wrong thing.
03

Real partnership
not just a project

Our average client relationship is over two years. They stay because the partnership works and the results compound over time.
04

Clear
communication

Weekly check-ins, direct access to your team, and decisions made together. No black-box handoffs or surprise invoices.
05

Long-term
maintenance

Launch is the beginning. We provide ongoing support, feature development, and optimization so your product keeps growing.
06

Money-back guarantee
on discovery

If we don't deliver what we agreed on after the discovery phase, you get your money back. We offer this because we trust our process.

Case Studies

Real projects. Real results.

See all case studies
Nudfud cover
Building an E-Commerce Platform for a Brand That Refuses to Cut Corners
Broya Living
Five Years, One Shopify Store, and a Conversion Rate That Keeps Climbing
Kinfire Cover
Building a Storefront That Sells a World, Not Just a Product
Ohlala Macarons
When a Luxury Bakery Outgrows Its Online Shop
CinemaAssist case study cover in Victorian engraving illustration style with warm tones
Online Ticketing for an Independent Cinema

WELCOME TO REFACT

Founder's note

Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.

The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.

We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.

Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.

I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.

If you're building something you're excited about, I'd like to hear about it.

-Saeedreza

Renaissance-inspired illustration of a man working at a computer

Insights

Featured insights
from Refact

See all insights

Development of ERP Guide

Your business probably did not break all at once. It got messy in layers. First, a spreadsheet handled orders. Then someone added a CRM. Finance ended up in another tool. Customer support had its own notes. Inventory lived in a tab nobody trusted. Now every weekly meeting turns into a debate about which number is […]

Cloud Migration Consulting

Post category: InsightsTags: Product, WordPressSlug: cloud-migration-consultingMeta description: Cloud migration consulting helps founders cut risk, protect revenue, and move to a better platform with a clear plan. Your site still works, technically. Your app still loads, mostly. But every launch feels risky, traffic spikes make everyone nervous, and simple changes turn into long technical detours. That […]

Build vs Buy for Founders

You know the feeling. You have the idea. You know the customer. You can explain the pain in plain English. But the second the conversation shifts to platforms, integrations, architecture, or AI tools, things get blurry. That is where most founders get stuck on build vs buy. They treat it like a tech question. It […]

Let's talk

Let's talk about what you're building.

If you have a project in mind and need the right partner, tell us what you're thinking.

Schedule for free consultation