Know exactly what to build before you spend a dollar on code

Clarity before code.

Know exactly what to build before you spend a dollar on code.

We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.

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We've helped over 100 founders and domain experts build online products, with an average client relationship of more than two years.

Services

From idea to product. Here's how we get there.

01

Discovery & Strategy

Understand the problem. Define what to build first. Surface assumptions before they become expensive mistakes.
02

Product Design

High-fidelity UI, interactive prototypes, design systems. See your product before code is written.
03

Development

Full-stack engineering. Frontend, backend, integrations, infrastructure. Production-ready, documented, built to last.
04

Ongoing Partnership

Roadmap planning, new features, optimization, fractional product leadership. We grow with you.
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.

Scott Garcia

Product Manager at Trends

Working with Refact transformed how we approach product development. Their strategic thinking and technical execution helped us launch 3 months ahead of schedule.

Emily Chen

CEO at Nexus Digital

Refact didn't just build our platform — they helped us rethink our entire digital strategy. The results speak for themselves with a 200% increase in user engagement.

Michael Torres

Founder at GreenPath

Why Us

Here's why founders choose Refact.

01

Full-stack
product thinking

Strategy, design, and development under one roof. We solve problems holistically and deliver products that actually work.
02

Clarity
before code

We invest in understanding what to build before building it. This reduces risk and ensures you're not paying to build the wrong thing.
03

Real partnership
not just a project

Our average client relationship is over two years. They stay because the partnership works and the results compound over time.
04

Clear
communication

Weekly check-ins, direct access to your team, and decisions made together. No black-box handoffs or surprise invoices.
05

Long-term
maintenance

Launch is the beginning. We provide ongoing support, feature development, and optimization so your product keeps growing.
06

Money-back guarantee
on discovery

If we don't deliver what we agreed on after the discovery phase, you get your money back. We offer this because we trust our process.

Case Studies

Real projects. Real results.

See all case studies
Kinfire Cover
Building a Storefront That Sells a World, Not Just a Product
Ohlala Macarons
When a Luxury Bakery Outgrows Its Online Shop
CinemaAssist case study cover in Victorian engraving illustration style with warm tones
Online Ticketing for an Independent Cinema
Automated News Pipeline case study cover image in Victorian engraving style with green tones
From Manual Hunting to Automated News Pipeline
El Colectivo 506 case study cover in Victorian engraving illustration style with warm tones
Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories

WELCOME TO REFACT

Founder's note

Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.

The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.

We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.

Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.

I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.

If you're building something you're excited about, I'd like to hear about it.

-Saeedreza

Renaissance-inspired illustration of a man working at a computer

Insights

Featured insights
from Refact

See all insights

Software Testing Manual vs Automation

You have a great app idea, but one bug at launch can shake user trust fast. That is why founders end up asking the same question early, software testing manual vs automation. This is not just a technical choice. It affects your budget, release speed, and how safely you can keep improving the product after […]

User Story Mapping Guide

What is user story mapping? You have a strong product idea. Turning it into a buildable plan is the hard part. That is where user story mapping helps. We have seen this trip up more than 100 founders. It is a common problem, especially when the vision is clear in your head but not yet […]

Continuous Performance Testing

What Is Continuous Performance Testing? Launching a new product is hard enough. Launching one that feels slow is even harder. Continuous performance testing helps you catch speed problems early, before they turn into user churn, lost revenue, and emergency fixes after launch. Think of it as automated speed checks that run whenever your team updates […]

Let's talk

Let's talk about what you're building.

If you have a project in mind and need the right partner, tell us what you're thinking.

Schedule for free consultation