Latest Case Study
Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Know exactly what to build before you spend a dollar on code.
We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.
Services
WHAT WE BUILD
INDUSTRIES WE SERVE
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.
Scott Garcia
Product Manager at Trends
Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.
Ben Sullivan
Head of Digital, Keck School of Medicine of USC
Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%.
John-Lawrence Smith
Publisher, Virginia Living
Why Us
Case Studies
WELCOME TO REFACT
Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.
The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.
We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.
Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.
I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.
If you're building something you're excited about, I'd like to hear about it.
-Saeedreza
Insights
You will find that most software which does not make the grade was not poorly constructed. Rather, it was put together before anyone could come to an agreement on what the product ought to be. The team would go through a list of features, put some screens on paper and ship it. Then the actual […]
You won’t find the root of most product failures in engineering. They have their origins months before that, in a strong opinion being taken for evidence. The Standish Group’s 2024 CHAOS report (see the Atlassian overview of product discovery) has software project success running at some 31 per cent. About half are up against it […]
You will find that the majority of published website redesign checklists read like a creative brief: put in a new layout, give the hero some life, modernize the type and launch. It is that sort of framing which drives up the cost of a redesign. And for what? The 2026 WebAIM Million report has the […]
If you have a project in mind and need the right partner, tell us what you're thinking.
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